MARVEL OFFERING EXCLUSIVE FIVE-DOLLAR PAPERBACKS THROUGH WALMART TO HOOK NEW CUSTOMERS
Marvel is quietly making a big push to get its comics into mainstream retail — the most mainstream retail — at a hefty discount.
A report over at The Beat details how “exclusive” editions of Marvel trade paperbacks — the key example is the Amazing Spider-Man “Big Time” trade from 2011 — are selling at Walmart for $5 each. For comparison, the regular trade retails for $14.99 and is on sale at Amazon right now for $11.48.
The reprints are reportedly printed on cheaper paper than regular trades, and some are stapled rather than perfect bound, but perhaps the most important detail in the deal is that the trades include prominent ads for newer trades and for discount subscriptions on titles including Avengers, Amazing Spider-Man, Guardians of the Galaxy, and Captain America.