By Chris Sims
As you may already be aware, there’s a movie about Batman called The Dark Knight Rises coming out this summer, and as is the case with any big-budget super-hero flick, that means we’re going to get some product tie-ins. Who can forget how Dominos Pizza reflected the complex themes of morality and sacrifice in 2008’s The Dark Knight by offering a pizza with double the pepperoni?! I assure you, my arteries will never forget.
This time around, it’s Mountain Dew, and not only is there a new flavor that’s allegedly inspired by Batman, there’s also a website and, more importantly, an in-store display that looks like the Saddest Batman Ever.